VanStro role
Product supply platform, catalogue, checkout, product information, dealer network support, and dealer operating tools after written approval.
Dealer Program
For qualified local building-materials operators who can support customer communication, order execution and local service within VanStro's platform-backed supply model.
Program at a Glance
The dealer program is structured around a platform-backed product supply model and local dealer responsibility.
Dealer role
Independent local customer contact, order execution, delivery coordination and services where offered.
Application status
Reviewed case by case. Submission does not guarantee approval, a dealer service area assignment, pricing or customer referrals.
Final terms
Commercial terms, launch timing and obligations require written approval or agreement.
Partner Qualification
This page is intended for B2B operators who can take local responsibility for customer contact and service coordination. It is not a general consumer support page.
Good fit
- Showroom, contractor or local building-materials business
- Defined dealer service area and customer-facing team
- Ability to coordinate pickup, delivery or after-sales support
- Willingness to follow applicable VanStro product and disclosure policies while operating independently
Not a fit yet
- No local service or customer support capacity
- No clear owner for dealer-provided services
- Expectation that VanStro will absorb dealer service liability
- Requirement for guaranteed referrals, customers, orders, revenue or profit
Operating Model
VanStro separates platform product supply from dealer-provided local services. The distinction should be clear to applicants, customers and dealer teams before work begins.
Product order
Catalogue and checkout on the platform. Local handoff with the dealer.
Product order
Catalogue and checkout on the platform. Local handoff with the dealer.
VanStro platform
Catalogue, product supply, product information, platform checkout and product policy review.
Dealer partner
Local order execution, customer communication and product handoff.
Customer path
Browses products online and may select a participating independent local dealer for the applicable order.
Dealer services
Extended services stay with the dealer unless VanStro states otherwise in writing.
Dealer services
Extended services stay with the dealer unless VanStro states otherwise in writing.
VanStro platform
Does not provide delivery, installation, measurement or renovation services unless stated in writing.
Dealer partner
Sets service scope, price, schedule, payment collection, workmanship and service warranty.
Customer path
Contracts directly with the dealer for extended services where offered.
Returns and support
The selling local dealer is the first point of contact.
Returns and support
The selling local dealer is the first point of contact.
VanStro platform
Reviews product-policy escalations and RMA matters where appropriate.
Dealer partner
First point of contact for delivery, returns, exchanges and after-sales support.
Customer path
Starts routine support and return questions with the selling local dealer.
Dealer tools
3D design, ERP and CRM tools are provided after written approval. Using them doesn’t change who sets or collects dealer service fees.
Dealer tools
3D design, ERP and CRM tools are provided after written approval. Using them doesn’t change who sets or collects dealer service fees.
VanStro platform
Provides 3D design with the VanStro product library, plus dedicated ERP and CRM, after written approval.
Dealer partner
Uses the tools for local selling, order follow-through and customer records.
Customer path
Does not change who the customer contracts with for dealer services, or who collects those fees.
Responsibility boundary Product orders do not include dealer extended services unless VanStro states otherwise in writing. Dealer service fees are separate from VanStro product pricing and are collected directly by the dealer.
Dealer Operating Tools
After written approval or agreement, VanStro may make three systems available to participating dealers: a 3D design workspace with the VanStro product library, a dedicated ERP for orders, inventory and sales, and a CRM for local customer work. The tools support the dealer's own operation. They do not guarantee customers, orders, revenue or profit, and they do not move dealer-service liability onto VanStro.
3D design with the VanStro product library
The workspace includes the VanStro product library (cabinets, vanities, trim and hardware). The dealer builds a room, then the tool can produce a render the showroom team reviews with the customer.
- The VanStro product library is available in the workspace.
- Place products in a room layout and adjust doors, finishes and hardware while the customer is present.
- The tool can generate a rendering of the current scene for review with the customer.
- A layout can be turned into a product list for a later VanStro order.
- The render and product list stay with the dealer. They do not change VanStro product pricing or dealer-service fees.
Dedicated ERP for orders, inventory and sales
Participating dealers get a VanStro ERP console so the same team can follow a product order from draft through warehouse movement, sales posting and after-sales without leaving the dealer login.
- Track sales orders, purchase orders and draft quotes in one console.
- Monitor inventory, warehouse requests and product/SKU movement.
- Read sales amount and order-count trends, plus order-status mix such as pending, outbound and installed.
- Keep commission, deposit, after-sales refund and tax records next to the order, not in a separate spreadsheet.
- Filter by date range and dealer or product view when the written approval opens those records.
CRM for the dealer's local book of business
The CRM sits beside the ERP so the same dealer team can keep the customer conversation, the project calendar and the after-sales case in one place. VanStro supplies the system. The dealer owns the local records and the customer relationship.
- Accounts and contacts for showroom, contractor and repeat buyers.
- Leads and opportunities so a kitchen or millwork inquiry has a named owner and a next step.
- Sales and purchases tied back to VanStro product orders, without mixing dealer-service invoices into VanStro product pricing.
- Tasks, calendar, meetings, calls and email threads on the same account.
- Support cases and a knowledge base for delivery, return and product questions the dealer handles first.
Application Review
VanStro reviews dealer applications for local coverage, operating readiness and fit with the existing dealer network. Submission is not approval.
1 · Company profile
Business details, proposed dealer service area, product focus and operating capabilities.
2 · Participation review
VanStro reviews the applicant's customer support capacity in its proposed dealer service area.
3 · Review VanStro order, return, privacy and dealer-disclosure rules
Candidates review the rules that apply to VanStro orders, returns, privacy and independent-dealer disclosure, not to unrelated operations.
4 · Activation
Launch timing and commercial terms are confirmed only through written approval or agreement.
Operating Rules Before Applying
These pages explain the rules that prospective dealers should understand before applying. They are part of the operating context, not marketing material.
VanStro & Local Dealer ResponsibilitiesService liability, service pricing, customer handoff and platform boundary.Return PolicyReturn routing, RMA review, distributor handling and escalation path.Privacy PolicyApplication information, customer referrals and dealer data sharing.Terms and ConditionsWebsite use, ordering terms, permitted use and governing law.Legal DisclaimerProduct information, images, pricing references and non-binding website content.Cookie PreferencesConsent controls for optional functional, analytics and marketing cookies.CareersTeam growth and future regional opportunities.
Important Application Notes
Each dealer independently manages its business operations, marketing, customers, personnel, resale and service pricing, and any services it offers.
Submitting an application does not guarantee approval, a dealer service area arrangement, pricing terms, customer referrals, orders, revenue, profit, launch timing or a dealer relationship. Final terms require written approval or agreement.
We use your application information to assess your application, set up your dealer account, review local coverage and follow up with you. Review the Privacy Policy and Cookie Preferences before submitting information.
Discuss Your Market and Local Coverage
Share your company profile, proposed dealer service area and local support capabilities. VanStro will review fit and follow up with the right team.